Examine by eBay Motors Group highlights significance of swift motion on leads – Automobile Seller Journal

Examine by eBay Motors Group highlights significance of swift motion on leads – Automobile Seller Journal

New knowledge has highlighted the significance of sellers responding swiftly to leads or danger shedding out on enterprise.

Analysis by eBay Motors Group discovered that 41 per cent of consumers don’t telephone a vendor inside 48 hours of their missed calls or voicemails not being returned.

The survey, which reviewed over 30,000 calls and emails, additionally discovered that in the identical interval, 21 per cent of patrons may even be making calls to different sellers.

It additionally discovered that simply seven per cent of calls and emails weren’t instantly associated to a car buy, highlighting the significance of a quick response.

The analysis recognized how practically half (48 per cent) of all leads obtained by sellers may very well be categorised as ‘extremely engaged gross sales leads’ overlaying car reservations, check drive requests and inquiries about part-exchanges, finance and deposits.

An extra 45 per cent have been categorized as ‘engaged gross sales leads’ with prospects asking if the automotive they’re fascinated by shopping for continues to be obtainable, asking for extra details about it or inquiring about one of the best value.

Lucy Tugby, head of promoting at eBay Motors Group, stated: ‘With the price of residing disaster suppressing used automotive demand, sellers should be much more vigilant in the way in which they deal with leads from potential prospects, with our analysis exhibiting simply how severe patrons are as soon as they’ve discovered a car on-line after which getting in contact with sellers direct.


‘In the course of the Covid lockdowns, when showrooms have been closed to prospects, sellers labored more durable than ever to convhoneert incoming leads.

‘Sellers who proceed to do that are ideally positioned to maximise their gross sales alternatives within the present market.

‘The significance of actioning incoming leads can’t be overestimated, with the analysis exhibiting how 93 per cent of the leads generated throughout our platforms instantly associated to the acquisition of a car.’

She added: ‘Customers usually generate a lead on the finish of weeks of analysis, which means they’re extremely engaged and able to purchase.

‘Even the small variety of leads not about automotive purchases have been helpful as they included aftersales inquiries about servicing and MoTs and have been prompted by prospects viewing automotive adverts.

‘This additional demonstrates the worth to sellers of constructing their manufacturers on marketplaces.’

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