Apple shares new iPhone privateness advert highlighting how information brokers use your data

Ios 14 Safari Privacy ReportSupply: Christine Romero-Chan / iMore

Apple has shared a brand new advert that highlights how information brokers take info and promote it to the best bidder. The advert, a part of Apple’s ongoing iPhone privateness push, follows somebody who stumbles upon an public sale as individuals bid to purchase their information.

The advert, which is out there by way of YouTube and will probably be backed up by a TV and billboard presence, highlights a few of the iOS 15 options that individuals can use to try to take again management of their information together with their location, searching historical past, and extra.

Apple has lengthy centered on privateness as a key promoting level for its iPhone lineup and it continues so as to add options geared toward serving to individuals management who can and can’t entry their info. Options like App Monitoring Transparency imply that persons are extra conscious than ever of which apps are monitoring their utilization whereas superior Safari anti-tracking options assist to maintain your IP tackle out of the palms of knowledge brokers.

These involved in studying extra concerning the steps they will take to guard their privateness, and the options accessible to them, can learn extra on Apple’s web site. Apple additionally printed a doc titled A Day within the Lifetime of Your Knowledge final yr, explaining how information brokers and different corporations use our information for revenue.

Knowledge brokers gather and promote, license, or in any other case disclose to 3rd events the non-public info of explicit people with whom they don’t have a direct relationship.

As privateness turns into greater than a buzzword for individuals around the globe, and amid ongoing issues concerning the quantity of data corporations like Meta and Google gather, Apple’s dedication to defending information could possibly be the greatest iPhone characteristic of all. This advert, whereas humorous, is spot on — left unchecked, our gadgets can leak every kind of data to corporations, typically with out us even realizing it.

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