Twitter Checks New Tags to Point out Engagement from Tweet Creator in Replies

You may assume that with the Elon Musk takeover of Twitter pending, that it’s at the moment in a state of pause because it awaits information on what comes subsequent.

You’d be incorrect.

As evidenced by present CEO Parag Agrawal’s current administration reshuffle, Twitter remains to be pushing forward, even with main modifications possible on the best way within the Elon period.

It’s nonetheless experimenting with new options too, with the most recent replace in testing being new tweet labels that could possibly be added to tweets to supply extra context round sure engagements.

Twitter author like

As you possibly can see on this instance (within the backside reply), shared by TechCrunch, Twitter’s engaged on a brand new, in-stream label that will signify when a tweet writer has appreciated a reply.

In an analogous check, Twitter’s additionally now highlighting some tweet writer replies, with an alternate textual content colour and a microphone icon subsequent to the remark.

Twitter author comment

Which Twitter’s been engaged on, in various type, since 2018. Perhaps it was a pet challenge of Agrawal in his earlier position as CTO on the app.

The concept is that this can immediate extra engagement by alerting customers to feedback that the writer has discovered most related, whereas additionally giving followers extra recognition in remark streams.

Recognition is an enormous aspect of the social media expertise for followers, and by higher highlighting such interplay, that might change into a neighborhood constructing software, which could even immediate extra well-known individuals to work together within the replies extra usually.

As a result of everyone knows that well-known individuals aren’t utilizing the app. That’s what Elon Musk informed us a number of weeks in the past, amongst his numerous criticisms of the app of issues that he’ll be trying to repair.

Since then, Musk has floated numerous imprecise options, together with making individuals pay for embedding tweets by excessive profile customers. Which appears completely unworkable, whereas additionally overvaluing tweets, from anybody – however nonetheless, it’s one of many areas that Musk has in his sights for his grand Twitter revival plan.

Outdoors of that use case, nonetheless, I’m undecided this characteristic would add lots, with the extra signifier unlikely to play an enormous position in… effectively, something.

However any further engagement is a optimistic, and with Twitter’s present tasks, as Agrawal not too long ago famous, failing to ‘hit intermediate milestones that allow confidence’ in reaching its progress objectives, it must preserve throwing issues on the wall, within the hopes that, cumulatively, they supply some profit.

One other, comparable tagging challenge on this entrance is its ‘vibes’ standing replace experiment, which might see a customized standing indicator connected to your tweets.

That additionally provides extra context to the tweet expertise, and it may turn out to be useful for these attending occasions, specifically, with attendees, at current, usually placing occasion hashtags on the tip of their username to alert individuals to their participation.

I imply, that hasn’t been an enormous concern during the last couple of years, with just about each occasion canceled, however that seems to be the first use case, with all of those components serving to to supply extra engagement prompts inside totally different facets of the app.

Once more, they don’t seem to be they’ll shift the needle a lot on engagement, however possibly, altogether, they are going to – and if Twitter’s engaged on them now, it would as effectively push them out, earlier than Elon steps in and modifications everybody’s focus onto incorporating extra memes, or including ‘4/20’ references into the back-end code, or eliminating algorithms altogether, to enhance… one thing.

Basically, all the pieces is in flux at Twitter proper now, however which may nonetheless see it push out a number of extra tweaks and experiments earlier than its subsequent stage.

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