Does Apple have plans for a metaverse? It’d contain Apple TV + and sport – Media and Digital Transformation in Sport
Throughout Apple‘s first fiscal quarter earnings nameTim Cook dinner was requested about Apple‘s plans for the metaverse by a Morgan Stanley analyst and Cook dinner’s reply targeted solely on ARKit and all of the completely different apps accessible on the App Retailer that profit from these technological affordances. In a means, Cook dinner’s imaginative and prescient for an Apple Metaverse lies on augmented actuality somewhat than making a new actuality that exists solely just about [more of Meta‘s approach to the metaverse; also my views on what the metaverse means for the sport industry are here].
And this imaginative and prescient for Apple metaverse is perhaps already materializing in entrance of our eyes if we learn the announcement of Apple TV + first deal to broadcast stay sport (see video under) alongside all of the rumors a couple of attainable Apple Glass.
The choice to broadcast Baseball on Apple TV + as its first stay sport content material is perhaps a telling reality of how Apple sees the (sport) metaverse as it may be argued that as a sport – perhaps much like cricket – it has a special rhythm that’s skilled all through our day alongside different actions. In a means, the Apple metaverse doesn’t exist disassociated from our actualityhowever it’s superimposed by augmented actuality technological affordances.
Due to this fact, we will expertise baseball and different sports activities by augmented actuality from our lounge whereas partaking in conversations with family and friends who’re bodily current subsequent to us. That is similar to what I’ve mentioned on this submit right here in regards to the way forward for sport and media and the parallel I made to Star Wars’ holochess. Thus, the Apple metaverse is perhaps the sport changer that can remodel not solely its house product class by providing one other product/service that brings individuals collectively, however in the end will disrupt utterly the sports activities media ecosystem.
Consequently, the way in which I see Apple‘s imaginative and prescient for the metaverse compared to Half‘s imaginative and prescient is one thing much like the excellence between Nintendo and Sony approaches to online game. The Meta / Sony strategy rests on a digital communal expertise that’s extra personal and perhaps a very good analogy when it comes to house is the bed room. Whereas, utilizing the identical analogy, the Apple‘s strategy to the metaverse [or Nintendo to video game] seeks to reinstate the lounge as main house in the home for communal cultural consumption practices, and sport the best content material for giving households one thing in widespread to speak about.