Fiverr Inventory: Large Play On The Gig Financial system, However At What Value? (NYSE:FVRR)

Fiverr Inventory: Large Play On The Gig Financial system, However At What Value? (NYSE:FVRR)
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The gig economic system is the place giant numbers of individuals work in part-time, non permanent positions, or as unbiased contractors. With a mission to “change how the world works collectively”, Fiverr (NYSE:FVRR) is capitalizing on the multi-billion greenback gig economic system. Regardless of Fiverr’s distinctive economics and {industry} tailwinds, is it price it to personal a chunk of this enterprise on the present valuation? On this article, I will focus on why traders ought to take a small place on this high-growth enterprise at its present worth.

A Excessive-Stage Overview

Fiverr is a digital market that connects consumers and sellers of providers. Just like e-commerce platforms akin to Etsy (ETSY), Amazon (AMZN), eBay (EBAY), and MercadoLibre (MELI), Fiverr acts as a intermediary that connects individuals via its cell app and web site. Consumers use Fiverr’s search engine and join with sellers by way of its in-app messaging platform. Sporting over 550 classes of productized itemizing service listings referred to as “gigs”, consumers are in a position to seamlessly seek for and buy providers together with emblem design, video enhancing, internet growth, and many others…

As a intermediary connecting consumers and sellers, Fiverr primarily generates income via transaction charges and repair charges. The picture beneath depicts a typical Fiverr transaction.

Typical FVRR transaction
<p class="item-caption">Typical Transaction <span>(Investor Presentation)</span></p>

Within the instance above, Fiverr’s take price is 5.5% of the transaction plus an extra $2 for purchases underneath $50. Like many intermediary companies, Fiverr is a capital-light enterprise mannequin that merely operates a market fairly than using people. As a proportion of GMV, Fiverr’s take price was 29.2% in F’21. Fiverr believes this take price is sustainable because it continues to learn from community results and additional solidifies its worth proposition to each its consumers and sellers.

Nevertheless, Fiverr has created an ecosystem of value-added providers for each consumers and sellers of the platform. The desk beneath exhibits a abstract of the completely different further providers Fiverr affords.

Worth Add Merchandise

Sellers Consumers
Promoted Gigs ClearVoice
Vendor Plus WorkingNotWorking
Fiverr Workspace Stoke Expertise
Fiverr Be taught

Whereas the vast majority of FVRR’s income is primarily generated via transaction charges, the “worth add” providers improve its potential to lock clients into the platform and improve a consumer’s lifetime worth.

The Rise Of The Gig Financial system

As talked about beforehand, the gig economic system is the place individuals work in part-time, non permanent positions, or as unbiased contractors. In response to Statista, there are roughly 1.1 billion on-demand gig employees worldwide. Furthermore, it’s projected that in 2027, about half of the U.S. inhabitants alone could have engaged in some kind of gig work.

Massive mega gig economy work
<p class="item-caption">Gig Work Gross Quantity <span>(Statista)</span></p>

In response to FVRR’s investor presentation, the overall addressable market is roughly $115 billion and US whole freelancer revenue is an estimated $815 billion. Curiously sufficient, Fiverr information portrays that almost all of freelancing occurs offline, and compares it to e-commerce in 1994; in 1994, the vast majority of purchases have been made offline (aka. retail).

Huge TAM market
<p class="item-caption">Complete Addressable Market <span>(Investor Presentation)</span></p>

Within the final ten years alone, multi-billion greenback “market” and “intermediary” companies have been created. Firms akin to Uber (UBER), Lyft (LYFT), Airbnb (ABNB), and DoorDash (DASH), to call a couple of, all revolve across the gig economic system. Uber and Lyft join riders with drivers. Airbnb connects vacationers to householders. DoorDash connects eating places to meals supply drivers to clients. All the aforementioned firms have been constructed and thrive off of the huge gig economic system.

<p class="item-caption">2021 Income of Gig Financial system Firms <span>(Firm Filings)</span></p>

Cultural Shift

Information from Inuit (INTU) owned Mint displays a basic cultural shift throughout the working inhabitants. Under are some key statistics to indicate the cultural shift in the direction of versatile working preparations, significantly via members of Technology Z.

  • The U.S. freelance workforce has been rising 3 occasions quicker than the general U.S. workforce since 2014.
  • For gig employees between the ages of 18 and 34, half of them depend on their gig job as their essential supply of revenue.
  • 46% of U.S. freelancers say that their present working model offers them the flexibleness they’re on the lookout for.
  • Full-time freelancers say the perfect issues about self-employment are flexibility (77%), not having a boss (77%), and working wherever they like
  • 60% of freelancers say they earn extra than they did working as conventional staff.
  • 80% of main firms plan on enormously growing their use of versatile employees within the coming years.

Based mostly on the info above, it’s clear that the gig economic system is poised for distinctive progress and lots of are proud of the gig economic system. The versatile working hours mixed with a rising freelance workforce and higher adoption show the workforce shift we’re experiencing as we speak.

Funding Thesis

Excessive Development, Constructing Moat, & Adverts

Like many who’ve learn my articles up to now, I like firms with a lot of progress runway forward. Whereas whole addressable market (TAM) is just not solely indicative of an organization’s success, Fiverr is an industry-leading freelance platform that, if managed appropriately, can considerably improve its market share for years to return. The core drivers of Fiverr’s income are its take price and the expansion of its energetic consumer base. The energetic consumer base is essential – if customers are usually not truly energetic on Fiverr, there are not any advantages to the enterprise. Thankfully, Fiverr has continued to extend its take price and energetic consumer base on a YoY foundation. The dual engines for Fiverr’s income progress embrace rising their consumer base and spend per purchaser.

Huge growth for $FVRR spend per buyer
<p class="item-caption">Spend Per Purchaser <span>(Investor Presentation)</span></p>

Moreover, Fiverr has the potential to construct a large moat round its enterprise if it pulls the best levers. First, FVRR is benefiting from community results, in that the worth of the platform will increase the extra customers it has. In essence, extra consumers of providers can discover extra sellers providing providers, which in the end supercharges Fiverr’s progress flywheel in the long term.

Second, Fiverr will profit from excessive switching prices because it continues to include worth add merchandise on the availability and demand aspect. In my earlier article on ETSY, a key aspect of the funding thesis was sellers’ reliance on the area of interest e-commerce platform that basically creates a “lock-in” impact. Just like ETSY, as sellers accumulate evaluations, spend cash on advertisements, and construct up their consumer base, they are going to probably turn out to be reliant on the platform as a supply of revenue, deeming it unlikely they are going to change. Therefore, FVRR should guarantee it capitalizes on its progress alternatives and value-added providers in an effort to stop any churn and improve buyer retention.

Amazon and ETSY are two firms that enormously profit from purchaser advert spend on their platform. Whereas not a significant factor of income but, this is a chance FVRR can capitalize on if it pulls the best progress levers to develop its consumer base. Based mostly on the freelance information talked about above, the market is ready for monstrous progress that can drive gig employees to compete with one another and differentiate their providers. As competitors turns into stiff, sellers will spend extra on FVRR’s Promoted Gigs service, and Fiverr would be the direct beneficiary leading to high-margin promoting income.

Actually A Seamless Course of

As each a purchaser and vendor on Fiverr, I can attest to the seamlessness and ease of the platform. As a vendor, I solely did two jobs for enjoyable (created PowerPoint presentation slides), and it took me an egregious 2-3 minutes to listing my service on {the marketplace} and create an account. As a purchaser, I’ve utilized the platform a number of occasions for picture enhancing and emblem design. Merely seek for the service you need, see an inventory of related gigs, and use filters if want be to kind via sellers. As a consumer, the E2E journey was very simple. From the primary message to the ultimate product, Fiverr’s platform is extraordinarily intuitive resulting from its in-house messaging and funds platform.

Worldwide Alternative & Buyer Loyalty

As of F’21, 70% of Fiverr’s income is derived from English-speaking international locations such because the US, UK, Canada, Australia, and New Zealand. The worldwide alternative for Fiverr to draw extra consumers from throughout the globe is huge. Many high-skilled people in underdeveloped/growing international locations can reap the benefits of Fiverr’s platform to be compensated for his or her abilities. For instance, a vendor in Pakistan can probably earn more money on Fiverr by providing graphic design providers to somebody in North America than in their very own nation resulting from financial variations. With out Fiverr, the 2 people engaged within the transaction would haven’t any solution to join with one another.

By offering worth to each consumers and sellers, Fiverr has cultivated a loyal consumer base. In 2021, repeat consumers accounted for a whopping 59% of Fiverr’s whole income. Moreover, Fiverr’s 20-F types point out that majority of purchaser acquisition was fueled by way of natural progress via unpaid channels akin to word-of-mouth advertising and referrals. We will see beneath that FVRR’s web promoter scores (NPS) are excessive for each consumers and sellers. With loads of consumer progress forward, Fiverr can considerably profit from economies of scale.

Massive huge net promoter score growth in customers
<p class="item-caption">Internet Promoter Rating <span>(Investor Presentation)</span></p>


COVID Subsides

It appears as if all expertise shares have confronted this threat not too long ago, with inventory costs declining again to cheap ranges. Fiverr is not any exception, down 62% YTD and over 85%% from all-time highs. Whereas COVID did supercharge progress and the markets have cooled, Fiverr exhibited wonderful progress pre-COVID and will proceed to expertise double-digit progress for years to return.

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Heavy Acquisitions

In 2020 and 2021, Fiverr dedicated loads of its capital in the direction of acquisitions in hopes of fueling long-term progress. Whereas acquisitions might be a superb technique of supercharging progress, they should be accretive and propel future earnings. Fiverr spent $95.9 million on the acquisitions of Working not Working, CreativeLive, and Stoke, all for money. As beforehand talked about, integrating complementary merchandise creates a “lock-in” impact for sellers, attractive them to remain on the platform. Nonetheless, if FVRR’s acquisitions don’t lead to improved long-term monetary efficiency, the inventory can undergo and deteriorate shareholder returns. The desk beneath offers an summary of Fiverr’s 2021 acquisitions and a quick description of every enterprise.

Acquisition Description Buy Value Internet of Money (000’s)
Working not Working Inventive expertise platform for high-end vetted expertise $9,922
CreativeLive On-line studying platform to assist freelancers develop professionally $9,332
Stoke Expertise Freelancer administration platform to assist companies handle freelancers throughout channels $93,084

Whereas acquisitions are a threat, the three firms can add important worth to Fiverr’s already robust enterprise mannequin. Particularly, Stoke Expertise can additional unlock the already rising demand for companies to rent freelancers, with 80% of firms planning on growing using freelance and gig employees within the coming years.


By way of competitors, there are numerous firms making the most of the gig economic system in several methods. Fiverr’s direct pure-play public competitor is Upwork (UPWK), which basically has the identical enterprise mannequin as Fiverr. Whereas Upwork is the biggest freelance platform by GMV, the freelance market is certainly not a zero-sum recreation with many main non-public gamers making the most of the rising {industry}.

A key distinction between Fiverr and Upwork is the method by which freelancers cost for gigs. Upwork sellers sometimes cost the next price than Fiverr. Moreover, Fiverr’s focus is extra on one-time jobs whereas Upwork is geared in the direction of longer-term tasks. Whereas Fiverr operates solely as a platform-as-a-service mannequin, Upwork considers itself a hybrid between conventional staffing companies and pure-play freelance firms.


Regardless of its lack of profitability, Fiverr has traditionally grown income at a excessive price. In F’22, Fiverr posted just below $300 million in income, with over half generated from america.

Revenue growth segments geographic
<p class="item-caption">Income Breakdown <span>(Firm Filings)</span></p>

Nonetheless a Excessive Valuation, However Not as Dangerous as Earlier than

Like many who benefited from COVID-19, FVRR’s progress has slowed. Consequently, their valuation multiples and market capitalization have contracted considerably. Whereas excessive progress is crucial to discovering multi-bagger alternatives, FVRR resides proof that valuation nonetheless issues.

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The chart above exemplifies the contraction in FVRR’s worth to gross sales ratio from a excessive of 56.55x to six.556x. Whereas the valuation has been corrected, FVRR continues to be not an inexpensive inventory by conventional metrics.

Whereas FVRR’s valuation continues to be not low cost by conventional metrics, I imagine as we speak’s worth offers an excellent entry level for traders trying to provoke a place on this firm. Whereas extreme progress had clearly been priced into this firm at $300+, it’s evident that FVRR ought to’ve by no means been buying and selling at a $10B+ market cap to start with.

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With just below $300 million in income and rising, Fiverr is price just below $1.5B as we speak by way of market capitalization. As a growth-focused firm with important tailwinds forward, Fiverr positively has room to develop.

Closing Ideas

Regardless of Fiverr’s nonetheless wealthy valuation, its robust enterprise fundamentals and rising consumer base make it a beautiful firm to personal. With the present bearish market sentiment, I imagine a small place is a greater resolution that may be added to over time. All issues thought of, I’ll implement a purchase suggestion for Fiverr. Nevertheless, I’ll problem a phrase of warning that shares akin to Fiverr are usually not for the faint of coronary heart. Traders ought to put together themselves for volatility and be capable to abdomen the short-term ache.

Moreover, it will be important for traders to maintain the aforementioned firm dangers in thoughts; FVRR should guarantee it may possibly proceed to ship upon its progress technique by buying new consumers, growing spend per purchaser, and capitalizing on the huge freelance market alternative forward. Regardless of the corporate’s threat and valuation, as a younger investor, I’m keen to personal a chunk of this enterprise with a ten+ 12 months time horizon. Thus, I will probably be implementing a purchase suggestion on Fiverr at its present worth.


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